Functional Testing Industry Wisdom

The most effective Marketing tool which nobody is telling you | Do you know what?

Every other software (or product) development firm is facing a tough competition in getting new business. Millions are spent on the marketing strategy to lure customers into signing contracts. Every day new marketing ideas pop up, a new strategy is formulated, costs are brought down, processes are being automated, social media & optimization are being exploited, different tools like Marketing Cloud are implemented, and what not. Marketing has grown into a multi-million $ industry in order to bridge the gap between companies and the customers. In all this hunky-dory picture, we are neglecting the most effective marketing tool available to all. Let’s explore…

Functional Testing Industry Wisdom Interview Q&A

I’m stuck! How to move forward in Software Testing career?

Recently our article “Manual Testing Is NOT Dead, But Manual Testers Are!” got major traction on social channels and triggered a debate in the Testing community. Some say “I have been doing Manual Testing since a decade now, and I am alive” while others approve of the title. Whatever be the debate (or discussion), Manual testers are finding it really tough to cut through the current jobs market. Want a proof? Try an experiment by analyzing the humongous response to a job opportunity posted for Manual Testers with 3-8 years of experience. How to move forward in Software Testing career?