Trending Technology

Going Digital | Digital Transformation | what is ‘Digital’ anyway?

We have been using computers since long, then what has changed now that everyone is singing ‘Digital’? Am I missing something? This particular topic has been on my mind for long. Since the propaganda of “Digital India”. In this post, I try to discover the term and provide some clarity to its meaning. Nah! I am not claiming these are definitive definitions. They are just my interpretation. Today is the day when I am ‘On’ I guess 🙂 to pen down my thoughts about ‘Being Digital’.

Functional Testing Industry Wisdom

The most effective Marketing tool which nobody is telling you | Do you know what?

Every other software (or product) development firm is facing a tough competition in getting new business. Millions are spent on the marketing strategy to lure customers into signing contracts. Every day new marketing ideas pop up, a new strategy is formulated, costs are brought down, processes are being automated, social media & optimization are being exploited, different tools like Marketing Cloud are implemented, and what not. Marketing has grown into a multi-million $ industry in order to bridge the gap between companies and the customers. In all this hunky-dory picture, we are neglecting the most effective marketing tool available to all. Let’s explore…