Functional Testing Industry Wisdom

The most effective Marketing tool which nobody is telling you | Do you know what?

Every other software (or product) development firm is facing a tough competition in getting new business. Millions are spent on the marketing strategy to lure customers into signing contracts. Every day new marketing ideas pop up, a new strategy is formulated, costs are brought down, processes are being automated, social media & optimization are being exploited, different tools like Marketing Cloud are implemented, and what not. Marketing has grown into a multi-million $ industry in order to bridge the gap between companies and the customers. In all this hunky-dory picture, we are neglecting the most effective marketing tool available to all. Let’s explore…

Functional Testing Industry Wisdom Test Planning & Management Testing Fundamentals

Testing != Bugs | The real purpose of Software Testing

Purpose, noun, the reason for which something is done. Recently a discussion was started by one of the Testing co-blogger at LinkedIn “What drives Quality Assurance? What is the purpose of Software Testing?” A relevant discussion indeed. They say “If you’re not working with purpose, you’re doing it wrong.” This triggered me to put on the thinking hat and pen down my perspective of ‘Software Testing Goals’.