Mobile Testing Trending Technology

Strategize your ‘Mobile App Testing’ with Mobile Analytics

Convergence of Social Media, Mobile, Analytics, & Cloud [SMAC] is one of the hottest trends these days. It is a major business agenda forcing organizations to rethink their strategies and increase technology investments in this direction. Combining Mobile and Analytics, let’s see how Mobile Analytics can help strategize our testing approach!

Recognize that the data is important, but understand what it means. While raw data is important, it’s the organization and utilization of the data – the analytics – that really drives the push for mobile app companies to continuously strive for application optimization. A lean comprehensive overview of all of the aspects of your app in a quick and efficient manner helps you strategize the Testing solution.

Mobile Testing

Mobile application development | Why do most Mobile Apps fail?

The shift to mobile application development is impacting companies of all shapes and sizes, making it one of the most competitive ventures. From social media to shopping, navigation, and so much more, digital users spend hours utilizing the millions of apps available literally at their fingertips. With so much choice, users aren’t likely to give any app a second chance, and many people don’t. In fact, almost 35% of mobile app engagements last less than a minute, suggesting users don’t take long to make judgments.

We all know about successful Mobile Apps like WhatsApp, LinkedIn, Flipboard, Instagram, Facebook, etc. Ever thought what keeps other apps like Viber, WeChat, etc. on the similar theme suffer disapproval and losses? While competition in the mobile application development market is high, failure isn’t always a result of bad luck. In most cases, there are other contributing factors. So, why do most apps fail?