Functional Testing Industry Wisdom

The most effective Marketing tool which nobody is telling you | Do you know what?

Every other software (or product) development firm is facing a tough competition in getting new business. Millions are spent on the marketing strategy to lure customers into signing contracts. Every day new marketing ideas pop up, a new strategy is formulated, costs are brought down, processes are being automated, social media & optimization are being exploited, different tools like Marketing Cloud are implemented, and what not. Marketing has grown into a multi-million $ industry in order to bridge the gap between companies and the customers. In all this hunky-dory picture, we are neglecting the most effective marketing tool available to all. Let’s explore…

Mobile Testing Trending Technology

Understanding Enterprise Mobility!

I am sure many of you have heard the term ‘Enterprise Mobility’. Enterprise mobility is a hot topic; every time we turn around another company is in the news. “Going mobile” seems to be the mantra of modern day enterprises. According to Global Industry Analysts, the global market for enterprise mobility is expected to reach $218 billion by 2018. But it’s not just about the ‘Smartphones’ – ‘Enterprise Mobility’ encompass a range of wireless networks, handheld devices, social media and cloud-based solutions.