The shift to mobile application development is impacting companies of all shapes and sizes, making it one of the most competitive ventures. From social media to shopping, navigation, and so much more, digital users spend hours utilizing the millions of apps available literally at their fingertips. With so much choice, users aren’t likely to give any app a second chance, and many people don’t. In fact, almost 35% of mobile app engagements last less than a minute, suggesting users don’t take long to make judgments.
We all know about successful Mobile Apps like WhatsApp, LinkedIn, Flipboard, Instagram, Facebook, etc. Ever thought what keeps other apps like Viber, WeChat, etc. on the similar theme suffer disapproval and losses? While competition in the mobile application development market is high, failure isn’t always a result of bad luck. In most cases, there are other contributing factors. So, why do most apps fail?