Software Testing Techniques Types of Software Testing

AB Testing (A/B) | A statistical approach to optimization

Most of us have had an argument with friends or colleagues about which route is fastest from home to office or vice-versa. How’d you settle that bet? Yeah! Test it out. Leave the same place at the exact same time, via separate routes, and find out whose way is the best. Hope you got a brief idea about AB testing 😉 which is used by today’s designers & marketers to gain insight into visitor behavior and to increase conversion rate. Though one of the easiest and most effective technique for optimization, A/B testing is still not as common as Internet marketing subjects as SEO, Web analytics and usability. People just aren’t as aware of it. Let’s explore more about AB Testing.