There are 2.6 billion smartphone subscriptions globally. By 2020, globally there will be 6.1 billion smartphone users led by huge growth in less mature markets. And with 6.1 billion smartphones in circulation, we will see a tipping point of sorts: smartphones will finally overtake the number of active fixed line subscriptions worldwide in 2020.
Mobile Apps & Market: Mobile Apps are a computer program / software that runs on hand-held devices like smartphones and/or tablets. If you are a smartphone User probably you already know what an App is. Clock to monitor time & set alarms, Calendar to manage tasks, Camera to capture moments, Browser to access Internet, Gallery to manage photos, Maps to navigate – all these are examples of one among ‘n’ Mobile Apps that we use frequently. What if you don’t have an App pre-installed that you want to use? “App Marketplace” – Play Store & iTunes to name a few – are stores from where we can install/buy Mobile Apps that we want.
User Ratings: What is the first thing that you notice when searching / downloading / installing Mobile Apps for a specific purpose? I personally look for ‘User Ratings’. User Ratings are a feedback mechanism to allow fellow Users know how well or bad an App is, before they start installing it. With open-source markets like Android’s Play Store, we have innumerable Mobile Apps available in the market – growing exponentially. User Ratings allow us to gauge App’s usefulness before installing it – learn from other’s genuine feedback.
Now how do you think a User would rate an App? If I think of me as an end-user, first criteria would be ‘Usability’. Mobile Apps should be user-friendly and easy to navigate. Usability, Memory usage, Performance, Stability, Security, Resource-utilization…there are ‘n’ number of technicalities – failure in one can force the User to uninstall the App within 10 minutes of downloading it, plus a bad User Rating as a bonus.
Mobile Apps Quality: Mobility domain is transforming at a rapid pace – be it devices, operating systems, manufacturers, network providers, User needs, technology, etc. With hundreds of Mobile Apps being added to the market every day, how do you ensure that your App gets the required traction? And that it remains? Yeah! A Great idea and Marketing are important. What’s next? That your App works as it is expected to, without any errors or issues. Else User’s might (& I am sure they will) uninstall it within a few minutes, with negative word-of-mouth as bonus. To KEEP the traction going, “App Quality” needs to be maintained from the start.
Mobile Apps Testing: As the terminology states, it’s the Testing of Mobile Apps keeping in mind the holistic view, i.e. Devices, Operating Systems, Networks, Usability, Performance, Security, Blah Blah Blah…to ensure that your App is easy-to-use, free of bugs, User-friendly, works with every platform, is secure – which places you much ahead of the competition. With different permutations & combinations & focus on Quality – a holistic Testing Strategy is as important as the App Idea itself.
Key Take-away: “Mobile Apps Testing” is nothing but a holistic Test Strategy to maintain the “App Quality” in order to stay ahead of the competition so that End-Users approve (install) the App and in turn spread positive word-of-mouth, thus benefiting the overall Business.
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