App Store Approval
Interview Q&A Mobile Testing

App Store | Approval | Millions | Trends | Did you know?

Mobile devices have radically changed how we communicate, conduct business, consume entertainment, and manage our lives, all thanks to Apps. But is ‘App Store’ a trademark? Do they allow violent or erotic Apps? Apps making millions? The most downloaded Apps ever? What are the trends in App development? What’s the future? Continuing on my pursuit to find some more less-known facts about the booming App Industry…

“App Store” Trademark

Apple asserted trademark claims over the phrase “App store“, and filed a trademark registration for “App Store” in 2008. In 2011, Apple sued both (who runs the Amazon App store for Android-based devices) and GetJar (who has offered its services since 2004) for trademark infringement and false advertising regarding the use of the term “app store” to refer to their services. Microsoft filed multiple objections against Apple’s attempt to register the name as a trademark, considering it to already be a generic term.

In January 2013, Apple’s claims were rejected by a US District judge, who argued that the company presented no evidence that Amazon had “[attempted] to mimic Apple’s site or advertising”, or communicated that its service “possesses the characteristics and qualities that the public has come to expect from the Apple APP STORE and/or Apple products”. In July 2013, Apple dropped its case.

App Approval

App Approval Rejection

There are some restrictions on the types of apps that can be published, in particular not allowing “sexually explicit material”, “Violence and Bullying”, “Hate Speech”, “Impersonation or Deceptive Behavior”, copyrighted material (without permission), and a few other activities. Nevertheless, developers can still distribute the apps in .apk format and they can then be installed by users on their Android devices.

Applications are subject to approval by Apple, as outlined in the SDK agreement, for basic reliability testing and other analysis. Apple takes 30 percent of all revenue generated through apps, and 70 percent goes to the app’s publisher.

Apps that made or are making Millions

Apps making Millions

Since Mobile App revolution, many Apps have crossed a Million threshold in revenues, either Paid Apps, Subscription-based or via in-app advertisements. Below is the list of few Millionaire Apps:

Flight Control, Clear, Pocket God, Tiny Wings, Skee Ball, SoundHound, ColorSplash, Instagram, WhatsApp, Hipstamatic, Flick Fishing, Camera+, Angry Birds, Cut the Rope, Draw Something, FlightTrack, Texas Poker, Restaurant Story, Paper Toss, Doodle Jump, Square, Plants vs Zombies, Bejeweled, Where’s Waldo, Pandora, Shazam, Words with Friends, Spotify, Fat Booth, Scrabble, The Moron Test, The Game of Life and Monopoly.

As you can see, most of these Apps correspond to high-end graphic-intensive games.

Most Downloaded Apps of All time

Free apps are significantly more popular than paid ones, because well, they don’t cost anything, and we all know how hard it is for us to spend money sometimes, especially on the little things. So here are the most downloaded apps created since the Great App Race began.

  • Social Networks – Viber, WhatsApp, Instagram, Facebook, Skype, Twitter, Snapchat, Flipagram
  • Google – Translate, Gmail, Dropbox, Youtube, Search, Street View, Chrome, Maps
  • Games – Temple Run, Talking Tom and Friends, Fruit Ninja, Angry Birds, Clash of Clans, Cut the Rope, Bloons TD, Minecraft – Pocket Edition, Afterlight, A Dark Room
  • Entertainment – Shazam, Pandora Internet radio, Netflix, Amazon Kindle, eBay
  • Others – Plague Inc., Sleep Cycle alarm clock, Facetune, Spotify, 7 Minute Workout Challenge, Voice Search, Weather Channel

Play Store vs App Store

Since the apparition of mobile applications, there are two giants locked in a battle, not only for revenue, but also for the hearts and minds of developers and consumers alike. Of course, other stores are trying to grab a small bite of this delicious and promising market. However, the giant Apple iOS App Store and its sparring partner, the Google Play Store, are already far ahead and will certainly remain the leaders in the coming years. Both Google Play and iTunes offer apps, music, books, films, and TV series. The common statistics which are used to compare the two stores are number of available apps, and total numbers of downloads. Today, we count over 1.4 million apps in both of these two stores. And it won’t stop there.

Play Store vs App Store

Apple’s App Store continues to generate more revenue than Google’s Play Store for developers. The reasons behind this are interesting. The biggest is probably that Apple owners come from higher income families. The handsets are expensive and these more affluent owners are prepared to spend more money on apps than the “average” Android user.

Trending App Development

Nowadays, trending mobile app development is focused on the following:

  • Social networking
  • Context marketing
  • Location-based services — multi-billion niche for mobile app markets
  • Mobile search for e-commerce — makes consumer experience easier
  • Standalone and moving objects recognition — focus on mobile apps with sensor and processing capabilities
  • And finally – Mobile payment systems — a booming demand as NFC is getting more popular around the globe.

The Future

These days, app stores for Android & iOS apps are really big – and it’s getting bigger every single day. If you are in – good for you, but if not? Developing a mobile app might be the number one priority to think about. By 2017 mobile app downloads worldwide are expected to reach 268.69 billion – that’s a lot of competition, so standing out from the crowd is essential!

The future of Mobile Apps

Global Mobile Applications Market is expected to reach US$54.9 bn by 2020; Improved Connectivity and Smartphone Sales Cited as Growth Factors. The global mobile applications market is primarily being driven by the surging number of smartphone users and the constant improvements in networking and mobile Internet connectivity.


  • Almost 90% of the people said mobile devices are vital part of their lifestyle
  • 74% of smartphone users use their mobile phone to help with shopping, of which 79% ultimately making a purchase.
  • Mobile phone users mostly spend their time on games and social networking (49% and 30% respectively)

Know any Trivia about Mobile Apps? Please share…

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