Every other software (or product) development firm is facing a tough competition in getting new business. Millions are spent on the marketing strategy to lure customers into signing contracts. Every day new marketing ideas pop up, a new strategy is formulated, costs are brought down, processes are being automated, social media & optimization are being exploited, different tools like Marketing Cloud are implemented, and what not. Marketing has grown into a multi-million $ industry in order to bridge the gap between companies and the customers. In all this hunky-dory picture, we are neglecting the most effective marketing tool available to all. Let’s explore…
Enterprise mobility solutions can present a number of challenges – Mobile governance, or the Management of people, policy, and process issues. At times it can seem like a minefield, but enterprises can quickly identify these challenges and overcome them in order to deploy an innovative enterprise mobility strategy. Companies need to bring all stakeholders into the fold to create truly productive and effective Enterprise Mobility. Here are the key challenges that organizations face as they define their Mobility strategy.
Recently our article “Manual Testing Is NOT Dead, But Manual Testers Are!” got major traction on social channels and triggered a debate in the Testing community. Some say “I have been doing Manual Testing since a decade now, and I am alive” while others approve of the title. Whatever be the debate (or discussion), Manual testers are finding it really tough to cut through the current jobs market. Want a proof? Try an experiment by analyzing the humongous response to a job opportunity posted for Manual Testers with 3-8 years of experience. How to move forward in Software Testing career?
James Bach. What comes to your mind when you hear the name? Disruptive & Controversial Tester. Founding member of the Context-Driven School of Software Testing. Creator of Rapid Software Testing™, Session-Based Test Management, and one of the progenitors and advocates of skilled exploratory software testing. The original buccaneer Tester. His thoughts are revolutionary & an inspiration to both entry-level & experienced testers. He is straight-forward & fearless in advancing the Software Testing technology. James Bach is synonymous with testing, and has been disrupting the industry and influencing and mentoring testers since he got his start in testing over 30 years ago.
People. Individuals. Employees. Team Members. Testers. Employees are the backbone to success of any enterprise. Attitude & Skills are the two main ingredients to make or break an enterprise. In my 7+ years of IT career I have come across variety of professionals. With special affinity towards Software Testing Technology, let’s just talk about the types of Software Testers. Yeah! You should not be surprised to know that we do have different category of Software Testers? Seriously!
Purpose, noun, the reason for which something is done. Recently a discussion was started by one of the Testing co-blogger at LinkedIn “What drives Quality Assurance? What is the purpose of Software Testing?” A relevant discussion indeed. They say “If you’re not working with purpose, you’re doing it wrong.” This triggered me to put on the thinking hat and pen down my perspective of ‘Software Testing Goals’.
Defect Leakage is natural. It’s common. If you build a software, bugs will be there. Similarly even if you Test a software, you cannot prove their absence. But we can do our best to eliminate maximum of them. Typically in most of the projects even if you complete functional testing (system testing) without any time & cost constraints, still UAT team (Business) manages to catch some more bugs. Any idea why? There has to be something missing in the system test coverage. What is it?
From the time I am blogging, it makes sense to me to pen down my sudden thoughts. Many a times you come up with an idea, memory, solution, problem, anything and it is lost since we don’t remember it in future. That’s when I started writing my sudden thoughts about Software Testing and guess what, the ‘Sudden Thoughts of a Software Tester’ is getting a lot of traction on my Social profiles. So thought of sharing it with you all. Here we go…
Selenium WebDriver makes direct calls to the browser using each browser’s native support for automation. It support multiple browsers, operating systems and programming languages. What’s more? It’s FREE, ‘Open Source’ as we call it! Why do you think it’s so popular? 😉 Though Selenium Webdriver is at the epicenter of automated software testing, it is supported by different tools to make Automation Testing easy, effective & efficient – The Automation Galaxy of Selenium Webdriver tools!
Unless you took a refugee or voluntary retirement or moved to Himalayas, you must be aware of the ‘Virtualization’ and ‘Cloud Computing’ concept. Cloud computing has passed through the stage of hype to become a reality of modern enterprise infrastructure. Every other Tech giant has its cloud offerings, be it Amazon, Google, HPE, IBM, Microsoft or Salesforce. And how did it impact the Testing landscape? Yeah! Every big innovation in the technology space has its parallel influence on the Test processes & techniques. In no time testing evangelists started exploring the Clouds and came up with new Test approaches suited for the Cloud. Cloud Testing started trending in the town and I too jumped into this bandwagon. Yes, recently I have been working on a Salesforce Marketing Cloud project and OMG! Cloud Testing is so different..!